Integrity ꕥ Community ꕤ Roots ꕥ
Integrity ꕥ Community ꕤ Roots ꕥ
Our mission is to breathe life into authentic stories, rooted in your essence, as we blend creativity and strategy to uplift individuals and brands online.
RAICES envisions a future where our shared creativity transforms the digital world. As a dynamic hub, we host a creative studio, RAICES Capital for scholarships, grants, and property investments, and an influential magazine platform. We empower creators to share their stories, nurture talent, and shape meaningful narratives across diverse communities, fostering innovation and lasting impact.
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True to your story, true to your RAICES.
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Innovative ideas for standout strategies.
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Diverse voices, unified visions.
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Honesty and ethics in every action.
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Building connections, nurturing shared success.
Valerie and Gelly here, co-founders of RAICES, united by a shared passion for elevating voices and crafting impactful narratives in the digital spaces and IRL.
Valeria Diaz
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Her story is rooted in resilience, diversity, and unapologetic creativity. Armed with a deep-rooted passion for Marketing and International Relations, Valerie embarked on a journey that not only reflects her expertise but also radiates empowerment and the celebration of her Latina heritage and her ancestors' wildest dreams. Before her transformative experience as a Fulbright Scholar in the heart of Mexico City, where she led a great number of marketing initiatives for a leader accelerator in LATAM, she worked at Tech Data, a global tech distributor. There she navigated the ever-changing tech industry with flair and determination, proving that excellence knows no boundaries. Valerie's advocacy for women's empowerment is not just a mission; it's her soul's melody. Raised by a resilient single mother, she draws inspiration from her mother's values of empathy and determination. She's not just an advocate; she's a visionary, using her creativity to cultivate opportunities for others by inspiring them to show in the digital arena. She champions personal growth, believing that "What you water, grows."
Gelly Guzman
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She is deeply proud of her Dominican roots inherited from her parents. She grew up as a daddy's girl, learning the values of drive, discipline, and determination from her entrepreneurial father. This upbringing fueled her journey to the Fashion Institute of Technology in NYC, where she majored in Fashion Merchandising, equipping her with a solid foundation in both the creative and business aspects of the industry. With over ten years of experience in the corporate world of digital and TV industries, her career spans across merchandising, creative studios, and buying. Family life brought a new perspective for Gelly, a devoted mother to Gabriel and Gabriela, and partner to her life's love since 2010. Becoming a mother deepened her understanding of purposeful living and the importance of impactful actions. At RAICES, she finds fulfillment in helping other women achieve their dreams, embodying the spirit of empowerment and growth. To Gelly, RAICES is more than a creative collective; it's a reflection of her bold, dream-driven younger self and a platform for inspiring change within her community and beyond.
Our Story, Our Sala Chat Version: From your jefas at RAICES pal mundo!
Hey there! Come in, make yourself comfortable. Let's chat about how Raices came to life. Picture this: two women, Valerie Diaz and Gelly Guzman, just chasing their dreams. Valerie, a Rhode Island gal, but her heart found its place in the Dominican Republic. And Gelly? Well, she's Rhode Island born and raised, but her Dominican roots run deep.
Now, here's where it gets interesting. Valerie had this cool thing going in college – selling tees and using the profits for scholarships. And Gelly? She dreamed of an online boutique that wasn't just about clothes, but about culture and self-expression.
So, what happened? Posh Palma Styles was born!
In just one year, we built an authentic brand identity that truly resonated with our community. Working from our Miami base, we shaped the creative direction, crafted the website, and wrote compelling content. This journey laid the foundation for what Raices represents today, a fusion of creativity, strategic solutions, and real-world results. Our achievements included a total of over $15K within a period of 6 weeks, a growing tribe of 1,000 dedicated email subscribers within 8 weeks, and over 10 media placements for our launch period– all proof that our work made a meaningful impact on our journey.
Posh Palma Styles became our little escape. It was where we could be creative, write, design, and just tell our story. And you know what? People noticed. They wanted to know who was behind all that social media magic. That's when we thought, "Hey, why not share our secrets?" And just like that, Raices was born.
Since then, we've been helping women, businesses, and brands be themselves on social media. It's been a rollercoaster ride for sure. But every tear, every tough moment, just made us stronger. We're self-taught, learning as we go, and boy, has it been a journey!
But you know what? We're still here, still learning, still growing. And we couldn't be more excited to share it all with you. So, grab a seat, and let's chat. There's so much more to come from Raices, and we can't wait to take you along for the ride.